Želvak
Rebranding / Brand Identity / Brand Strategy / Visual Identity / Logo Design
Scope of Work
Logo & Logo Variations
Color Palette and Typography
Storefront Design
Social Media Templates
Custom Marchendise
Desired Results
Establish a welcoming and trustworthy brand identity that reflects Želvak’s commitment to pet care and family values.
Develop cohesive design elements that ensure consistency across in-store, digital, and print touchpoints.
Create visually appealing and inviting marketing materials to attract and engage the local community.
Project Overview
Želvak is a warm and family-friendly pet store that treats pets as cherished family members. Dedicated to providing pet owners with the knowledge and resources needed to care for their pets, Želvak offers a range of high-quality products, from food and toys to wellness items. This branding project focused on creating a fresh, inviting identity that aligns with Želvak’s commitment to care and community, enhancing the in-store and online experience for both pets and their owners.
Logo Design
The final logo features a friendly turtle icon, symbolizing the brand name "Želvak," which means "turtle" in Slovenian. This minimalist and approachable design effectively communicates the brand's identity, conveying warmth and professionalism. It sets the foundation for the store’s fresh, modern look, pleasing the client and aligning perfectly with Zelvak’s family-friendly atmosphere.
Social Media Presence
I developed a set of cohesive and engaging social media templates to enhance Zelvak's online presence, particularly on platforms like Instagram. The new templates create a consistent brand experience, making it easy for the store to connect with a wider audience and foster a sense of community.
Storefront Design
For the storefront, I crafted a vibrant and inviting design intended to attract new customers with its modern aesthetic and bright color scheme. This refreshed look enhances curb appeal and reflects the welcoming atmosphere inside, embodying Zelvak’s commitment to both pets and their owners.
-
The original brand identity lacked warmth and didn’t effectively convey Zelvak’s family-friendly and pet-centric values.
In-store and online visuals were inconsistent, resulting in a disconnected brand experience for customers.
The storefront design lacked appeal, limiting its potential to attract new customers.
-
Designed a friendly and approachable logo with a turtle icon to capture the essence of the brand and align with its values.
Created custom branded merchandise to promote the brand and provide customers with functional keepsakes that strengthen brand recognition.
Revamped the storefront with a bright, inviting color scheme that reflects the store's warmth and attracts foot traffic.
Developed social media templates and created engaging Instagram Reels to establish a consistent online presence and connect with the community.
Results & Impact
The rebranding established a cohesive and welcoming identity for Zelvak, resonating with the target audience and enhancing customer perception.
The vibrant storefront and branded merchandise increased in-store engagement, reinforcing a positive brand image.
Consistent social media presence led to higher online engagement, expanding the brand’s reach and community involvement.