Project Overview
Optika Kotnik is a reputable optician and frame store offering a wide range of glasses and frames to suit every style and need. With a strong focus on customer satisfaction and quality eyewear, they sought to revitalize their brand to reflect their values and commitment to excellence.
As a professional graphic designer (grafični oblikovalec), I collaborated with Optika Kotnik to create a comprehensive branding package that would enhance their connection with their audience.
Project Objectives
Rebrand Optika Kotnik with a new logo that conveys trust and professionalism.
Design marketing materials including advertisements, posters, and promotional items.
Enhance online presence with social media templates for consistent branding.
Create storefront graphics to attract walk-in customers and improve brand visibility.
Showcase the variety and versatility of their eyewear collection through impactful visuals.
Services Provided
Brand Identity and Logo Design
New Logo Creation: Developed a clean and friendly logo incorporating a face wearing glasses, highlighting their main product.
Concept Rationale: The face adds a personal touch and friendliness, making customers feel more comfortable and at ease.
Keywords: Graphic design, branding, logo design, grafično oblikovanje.
Print Design and Advertising
Advertisements and Posters: Created eye-catching ads and large-scale promotional posters to showcase their latest eyewear collections.
Storefront Graphics: Designed window displays and building decor to enhance curb appeal and brand recognition.
Branded Items: Customized cases, cloths, and other accessories with the new brand identity.
Social Media Graphics
Social Media Templates: Designed clean and minimalist templates focusing on bold typography and high-quality imagery.
Consistency Across Platforms: Ensured a cohesive brand image on all social media channels to increase engagement and brand awareness.
Minimalistic Branded Reels: Developed branded video content to captivate the online audience.
Project Highlights
Logo Icon: A clean and minimalist design that keeps the focus on frames and lenses, conveying trust and professionalism.
Branded Cloth for Glasses: Utilized the face in the logo to showcase frames, adding a friendly and personal touch.
Advertisement Posters: Designed with simplicity to allow the products to stand out, appealing to a wide audience.
Store Window Graphics: Enhanced the physical presence of Optika Kotnik, attracting more foot traffic.
For the social media templates, I opted for a clean and minimalist approach to showcase the glasses frames.
The template features a simple color scheme with a focus on bold typography and high-quality imagery of the frames. By keeping the design simple and clean, it allows the frames to stand out and be the main focal point of the post. It also creates a cohesive brand image across all their social media platforms.
Social Media
Personal Growth and Reflection
Throughout this project, I learned to trust my instincts and rely on my intuition in design decisions. Small tweaks and adjustments can significantly transform the final design, leading to a more cohesive and effective brand identity. Embracing the creative process allowed me to deliver results that exceeded the client's expectations.