Optika Kotnik
Rebranding / Brand Identity / Visual Identity / Logo Design
Scope of Work
Logo
Color Palette and Typography
Business Stationery
Social Media Templates
Brand Style Guide
Desired Results
Establish a professional and approachable brand identity that reflects Optika Kotnik’s commitment to quality and customer care.
Create cohesive visual elements that ensure brand consistency across both physical and digital platforms.
Develop impactful and polished collateral to elevate Optika Kotnik's presence in the local market and enhance customer engagement.
Project Overview
Optika Kotnik is a reputable optician and frame store offering a diverse range of eyewear to suit every style and need. With a strong emphasis on customer satisfaction and quality, Optika Kotnik sought to refresh its visual identity to better represent its commitment to professionalism and excellence. This project focused on crafting a cohesive brand identity that would appeal to their target audience and reinforce trust and brand recognition.
New Look
The logo icon features a clean and minimalist design centered around frames and lenses, emphasizing trust and professionalism, while the branded cloth for glasses incorporates the logo's face element to highlight frames, adding a friendly and personal touch.
Social Media
For the social media templates, I opted for a clean and minimalist approach to showcase the glasses frames.
The template features a simple color scheme with a focus on bold typography and high-quality imagery of the frames. By keeping the design simple and clean, it allows the frames to stand out and be the main focal point of the post. It also creates a cohesive brand image across all their social media platforms.
Advertisements
The advertisement posters were crafted with a minimalist approach, allowing the eyewear products to take center stage. This clean, understated design appeals to a broad audience by focusing attention on the quality and style of the frames, enhancing the brand's professional and welcoming image.
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Initially, I found it challenging to trust my instincts fully, often second-guessing design decisions, which impacted the flow of the creative process.
Minor design elements lacked cohesion, making it difficult to create a brand identity that felt polished and fully aligned with the client’s expectations.
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Embraced intuition in design decisions, allowing creativity to flow and trusting the design process to guide adjustments.
Focused on refining small details through subtle tweaks, ultimately creating a more cohesive and professional brand identity.
Committed to continuous refinement, ensuring each design element aligned seamlessly with the overall brand vision.
Results & Impact
The final design exceeded client expectations, with a cohesive brand identity that communicates professionalism and trust.
Small, thoughtful adjustments transformed the brand into a polished and effective representation of the client's vision.
This project reinforced the value of trusting the creative process, enhancing my confidence in relying on intuition and attention to detail in future work.