Schawkey
Branding / Brand Identity / Brand Strategy / Visual Identity / Logo Design
Scope of Work
Logo & Logo Variations
Color Palette and Typography
Social Media Templates
Branded items
Desired Results
Establish a distinct and minimalistic online presence that reflects Schawkey's core values of fun, efficiency, and consistency.
Create a unique and memorable look that visually represents Schawkey’s personality as a gamer, making it easy to recognize and identify across platforms.
Develop polished, professional visuals that maintain a cohesive and minimalistic style, ensuring Schawkey stands out in the gaming community.
Project Overview
Schawkey is a minimalist gaming brand focused on having fun while embracing efficiency and consistency. The brand aims to create a clean, unique, and easily recognizable identity that represents a straightforward, no-frills approach to gaming. Schawkey isn’t about competitive pressure but rather about bringing an effective, cohesive visual presence that stands out within the gaming community.
Logo Icon
Logo Icon: The simplicity and uniqueness of the logo stand out in this project—a combination of a blood drop and tooth that, together, form a face. This clever blend of shapes captures intensity and personality, essential to my brand.
Style Guide
Color Pallete: The Schawkey palette combines a deep red for energy, balanced with dark gray and black for a sleek, modern feel. White and orange accents add clarity, keeping the look bold and adaptable across all mediums.
Streaming Layouts
I Designed clean, high-impact layouts with a minimal aesthetic to keep the focus on gameplay. Each element is strategically placed for clarity and a seamless viewer experience.
Merch / Branded Items
I explored various merch ideas, incorporating the logo into different layouts and designs for apparel and accessories. This allowed me to see how the brand might expand visually. Additionally, I had fun creating a custom gaming controller concept, infusing it with Schawkey’s branding, adding a touch of creativity and personal flair to the design process.
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Initial concepts felt strong but needed more exploration to ensure a refined outcome.
Limited familiarity with recording aspects in the design workflow, creating a new learning curve.
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Trusted the design process and continued to iterate beyond initial concepts, leading to more refined results.
Incorporated recording into the workflow, allowing for experimentation and growth in documenting the design process.
Results & Impact
The additional exploration led to a polished and sophisticated brand outcome, reinforcing the importance of iteration.
Recording experimentation added a new element to the design approach, enhancing the documentation process and providing new skills.