Project Overview
The Schawkey project aimed to create an online personality brand tailored to my gaming style. The brand is designed to be minimal and recognizable, blending visual elements that represent my unique playstyle. This project also explores the potential for expanding into gaming-related content in the future.
Project Objectives
My main objectives were to design a distinctive logo, develop a versatile pattern for reuse, and create social media banners. Additionally, I designed wallpapers, streaming layouts, and merch concepts to establish a cohesive visual identity.
Services Provided
Brand Identity and Logo Design
Designed a bold, minimalist logo combining a blood drop and tooth to convey intensity and recognition. The versatile style aligns with my gaming identity across platforms.
Merchandise and Pattern Design
Developed adaptable merch concepts and a cohesive pattern for brand consistency on apparel, accessories, and backgrounds.
Streaming and Social Media Graphics
Created custom banners, wallpapers, and overlays for Twitch and social media, ensuring a unified and professional visual experience across channels.
Project Highlights
Logo Icon: The simplicity and uniqueness of the logo stand out in this project—a combination of a blood drop and tooth that, together, form a face. This clever blend of shapes captures intensity and personality, essential to my brand.
Color Pallete: The Schawkey palette combines a deep red for energy, balanced with dark gray and black for a sleek, modern feel. White and orange accents add clarity, keeping the look bold and adaptable across all mediums.
Streaming Layouts: Designed clean, high-impact layouts with a minimal aesthetic to keep the focus on gameplay. Each element is strategically placed for clarity and a seamless viewer experience.
Merch Design: I explored various merch ideas, incorporating the logo into different layouts and designs for apparel and accessories. This allowed me to see how the brand might expand visually. Additionally, I had fun creating a custom gaming controller concept, infusing it with Schawkey’s branding, adding a touch of creativity and personal flair to the design process.
Personal Growth and Reflection
This project reinforced the importance of trusting the design process. Even when I liked a concept, I continued exploring other ideas, leading to a refined outcome. I also experimented with recording, adding a new element to my workflow.