Brand Essentials Package

Are you a startup or growing business looking to establish a memorable and cohesive visual identity?

The Brand Essentials Package offers a two-week intensive service that equips your brand with custom logos, a cohesive color palette, a versatile typography system, and ready-to-use social media templates. This package is ideal for businesses seeking impactful, minimalist branding solutions that stand out.

2 Week Process

Comprehensive and Professional

Custom, Impactful and Versatile

Social Media Templates for Visibility

What’s Included in the Brand Essentials Package?

During the initial call, we’ll align on your strategy.

Deliverables include:

  • Primary logo with variations.

  • Cohesive color palette with codes.

  • Typography system and guidelines.

  • Three unique moodboards.

  • Simple social media templates (Illustrator or Canva).

  • Brand guidelines document for consistency.

  • Final files in multiple formats (PNG, JPG, vector).

Quality Letter Head and Business Cards for a Business with a Story

Timeline & Process

  • Kickoff with an in-depth consultation to discuss your goals, preferences, and brand vision.

    Complete a comprehensive questionnaire to guide the design process.

    Three unique moodboards are created to explore creative directions for your brand

  • Craft a primary logo and its variations.

    Develop a cohesive color palette and typography guide.

    Design simple social media templates for a consistent online presence.

    Refine the designs through feedback sessions.

  • Finalize all designs and confirm your satisfaction.

    Deliver logo variations, color codes, typography guides, moodboards, and templates in multiple formats.

*Note: Timeline and payment may shift due to additional requests or changes.

Is the Brand Essentials Package Right for You?

You’re a startup or growing business ready to elevate your brand.

The Essentials package is perfect for businesses that need professional tools to establish or refresh their visual identity.

You want cohesive branding for a stronger presence.

This package includes a custom logo, cohesive color palette, typography system, and simple social media templates for a unified, professional look.

You value a structured and efficient process.

The focused 7-day timeline delivers all branding essentials quickly, providing everything you need without delays.

You appreciate thoughtful, strategic design.

Through three unique moodboards and collaborative feedback, Essentials ensures your brand reflects your vision and business goals.

You need practical, ready-to-use assets.

Deliverables are designed for immediate use, from logo files to Canva or Illustrator templates for consistent online branding.

You want impactful results without committing to a full rebrand.

Essentials provides a comprehensive branding solution for businesses that aren’t ready for the depth of a Complete Brand Elevation.

Branded Sketchbook for a Cohesive Brand Experience
Complete Use Guide for a Brand
Cohesive Brand Experience with Branded Sticky Notes

Ready for a week of impactful, focused design?

FAQ

  • After our initial consultation, I will send a project questionnaire, contract, and invoice. Payment should be completed no later than 14 days after receiving the invoice to confirm your start date.

  • I recommend booking 2-3 weeks in advance due to the one-week duration and detailed nature of this package.

  • Yes, partial payment plans are available. A 50% down payment is required to secure your start date, with the remaining balance due before the final files are delivered.

  • Refunds are available only if the project is canceled before the design direction phase. Once we move into the design stage, refunds cannot be issued.

  • You will receive a few branded social media templates created in Adobe Illustrator or Canva for consistent online branding. If desired, these can be exchanged for other deliverables.

  • Two revisions are included to ensure a polished final product that meets your expectations. Further revisions can be accommodated at an hourly rate.

  • Additional deliverables or revisions beyond the original scope will be billed at my hourly rate.

Not Sure if Essentials is Right for You?

If you’re working with a smaller budget, Let’s chat, we might find a solution anyway!

If you’re seeking a more in-depth, comprehensive solution, explore the Complete Brand Elevation for a full-scale rebranding experience.

If you seek guidance on how to grow your brand and find a niche for yourself that will boost your visibility, consider my Brand Strategy.

Still unsure? Let’s talk to find the best solution for your needs.