Brain Shock
Branding / Package Design / Brand Identity / Brand Strategy / Visual Identity / Logo Design
Scope of Work
Logo & Logo Variations
Color Palette and Typography
Website Design
Packaging Design
Desired Results
Establish a unique brand identity that reflects BrainShock's mission to fuel mental focus and cognitive performance.
Design memorable and impactful visual elements, including a logo and packaging, that resonate with the brand’s dynamic personality.
Develop a cohesive online presence through a visually engaging website and social media content that appeals to coffee enthusiasts seeking quality and performance.
Project Overview
BrainShock is an innovative online coffee store that curates premium coffee blends from around the world, designed to enhance mental focus and performance. Catering to coffee enthusiasts who seek quality and flavor, BrainShock delivers freshly roasted beans straight to customers' doors. My goal for this project was to create a powerful brand identity that reflects BrainShock’s commitment to energy, focus, and dynamism, appealing to an audience that values premium coffee as a tool for productivity.
Logo Design
I created a minimalist logo featuring a brain-shaped coffee bean. This clever design effectively communicates BrainShock's mission to enhance mental focus through premium coffee, making the logo both memorable and representative of the brand’s identity.
Color Palette
I chose a bold yellow and black combination to convey energy, focus, and mental clarity. This dynamic color scheme creates a strong visual impact, aligning with the brand's emphasis on enhancing productivity.
Packaging Design
I developed sleek and modern packaging for coffee bags and cups that reinforce the brand's minimalistic and impactful identity. The consistent design elements align with BrainShock’s brand identity and allow the product to stand out.
Website Design
I designed a user-friendly, intuitive website layout that enhances the shopping experience. Employing a minimalist design with strategic use of the brand's color palette, the website captures visitors' attention and showcases products effectively.
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BrainShock’s initial branding didn’t clearly communicate its mission of mental focus and cognitive enhancement, lacking memorable and impactful visual elements.
The lack of consistent packaging design and a cohesive online presence limited the brand’s appeal and recognition among its target audience.
The website needed an intuitive and visually engaging design to align with BrainShock's premium, performance-focused brand identity.
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Designed a striking logo with a brain-shaped coffee bean to capture BrainShock's essence, representing both focus and quality.
Developed a yellow and black color palette to convey energy and attention, creating a visually appealing brand identity.
Created sleek, minimalistic packaging for coffee bags and cups, ensuring a consistent and standout brand presentation.
Built a user-friendly website with a clean, strategic design that highlights products and provides an exceptional shopping experience.
Designed social media graphics and promotional materials to strengthen BrainShock’s digital presence, effectively engaging its target audience.
Results & Impact
The rebranding established BrainShock’s identity as a premium coffee provider dedicated to cognitive enhancement, resonating with its target audience.
The dynamic packaging and bold color scheme increased product visibility and brand recognition, ensuring BrainShock stands out.
The intuitive website design improved the shopping experience, driving customer engagement and satisfaction.
A cohesive social media presence amplified BrainShock's reach, enhancing brand awareness and generating interest among coffee enthusiasts.