Project Overview
BrainShock is an innovative online coffee store that curates the finest blends from around the world, catering to coffee enthusiasts seeking a premium experience. Offering expertly roasted coffee beans delivered straight to your doorstep, BrainShock ensures the freshest and most flavorful cup possible.
From mellow to intense, their selection satisfies the unique tastes and preferences of every coffee lover. As a professional graphic designer (grafični oblikovalec), I collaborated with BrainShock to create a powerful brand identity that embodies energy, focus, and dynamism.
Project Scope
Develop a unique brand identity that reflects BrainShock's mission to enhance mental focus and performance through premium coffee.
Design a memorable logo that showcases power and dynamism while maintaining a clean and minimalist aesthetic.
Create engaging packaging designs that stand out on both digital platforms and physical shelves.
Design a user-friendly website that provides an exceptional online shopping experience.
Enhance brand visibility and appeal to the target audience of coffee enthusiasts seeking quality and performance.
Services Provided
Brand Identity Design
Conceptualization and Strategy: Developed a brand identity that communicates energy, focus, and cognitive enhancement.
Logo Design: Created a clever and visually striking logo featuring a brain-shaped coffee bean to symbolize mental sharpness fueled by coffee.
Color Scheme Selection: Chose a dynamic combination of yellow and black to represent energy and focus.
Packaging Design
Product Packaging: Designed minimalist and impactful packaging for coffee bags and cups, ensuring consistency with the brand identity.
Label Design: Created labels that highlight product details and appeal to the target audience.
Website Design
User Interface (UI) Design: Developed a clean and intuitive website layout that enhances user experience.
Above-the-Fold Design: Focused on a minimalistic design for the homepage to immediately capture visitors' attention.
Graphic Design Elements
Marketing Materials: Designed promotional graphics for online advertising campaigns.
Logo Design
Concept: A clean, minimalistic logo featuring a brain-shaped coffee bean.
Rationale: The simplicity and cleverness of the design effectively communicate BrainShock's mission to enhance mental focus through premium coffee.
Impact: The logo is memorable and accurately represents the brand's identity, making it an excellent choice for branding purposes.
Color Palette
Yellow and Black Combination: Chosen for their association with energy, focus, and attention-grabbing qualities.
Visual Appeal: The dynamic color scheme creates a strong visual impact, aligning with the brand's emphasis on enhancing productivity.
Packaging Design
Minimalistic Approach: Designed packaging that is sleek and modern, allowing the product to stand out.
Brand Consistency: Ensured all packaging elements align with the overall brand identity.
Website Design
User Experience: Focused on creating an easy-to-navigate website that showcases products effectively.
Aesthetic: Employed a minimalistic design with strategic use of the brand's color palette.
Personal Growth and Reflection
Working on the BrainShock project under a strict timetable challenged me to optimize my time management and efficiency. This experience honed my ability to deliver high-quality designs within tight deadlines.
Reflecting on this project, I recognize significant growth in my skills, particularly in typography and color theory. It serves as a testament to my commitment to continuous improvement as a graphic designer (grafični oblikovalec).