Yuuma

Logo

Sketching

First, I chose the name Yuuma. The name sounds fantastic, and it has many meanings, two of them being superiority and truth.

In the sketching process, I have heavily leaned towards tea leaves. Reasoning, Kombucha means fermented tea in Chinese.

For the logo, I had one direction in mind. Minimalistic.

With research, I found that nobody uses a minimalistic approach. All of the kombucha brands are busy and full of information. It allows me to fill in that marketing gap.

Solution

Minimalistic, clean, and having students & young adults as the target audience.

Digital

I came up with three logo concepts.

• A Clean minimal stacked version.

• Tea leaf being the focal point

• Overlapping letters to convey truth.

I attempted a few ideas to showcase the leaf and make it a branding element. However, after making a few drafts, I scrapped the idea because it quickly became a busy logo, which could be grouped in any other sub-par logo category.

Final

When I came to the final variation, I knew that I designed the perfect fit. Minimal. Clean. And A hint of a leaf in y.

Color

Simple black and white, they can match with any flavor they decide to come up with in the future.

Beverage label

Sketching

Sketching the label was a fun process. Being minimal yet compacting all of the necessary information on top of health benefit icons.

I also managed to sneak a leaf shape into the elegant curve design. (Top right)

Not all sketches are pretty.

Digital

Once I went digital, everything started feeling right. With my first draft, I had a few errors. And the logo was one iteration before the final.

I have also had a lot of fun designing the icons for health benefits. While they could use some re-work to feel like a family, I still think I did great for my first icon family.

Color

And lastly, the color use is very versatile. My idea was to use a muted color of the fruit, which Yuuma wants to represent. Green tea is green, strawberry red, etc.,

What I learned

I loved working on this project because it allowed me to work with something new.

It was also a great challenge to push a minimalistic style. I found my love and appreciation for minimalistic artists.