Zelvak
Želvak, a pet store that prides itself on being a welcoming and family-friendly environment. At Želvak, pets are treated like family members and their owners are provided with the knowledge and resources to care for them in the best possible way.
With a dedicated and knowledgeable staff, Želvak offers a wide range of high-quality products including food, toys and pet wellness. The store is designed to make both pets and their owners feel at home, and the team at Želvak is always ready to offer expert advice and guidance.
Small Pet Store
I was tasked to create a fresh and modern look for their pet store. This included a new logo, storefront design, custom merchandise, and a social media template. The new branding elements helped Želvak stand out in a competitive market and create a welcoming environment for pet owners and their furry friends. The final design featured a friendly turtle icon and a bright, welcoming color scheme, with high-quality merchandise and a cohesive social media presence to match.
New logo
Store Front
Merchandise
Social Media Template
Project Summary
Logo Icon - Attempts
Reflecting on the first logo attempt, I realized it was too complex and didn't capture the essence of the brand. After a fresh approach, the second attempt was simpler and more effective, pleasing the client. The new logo set the tone for the store's fresh and modern branding and became a key component of their visual identity.
The chosen direction for the logo feels friendlier and better represents the brand. The simpler design is more effective in conveying the message, and it aligned well with the overall feel of the brand.
Why this Direction?
Green was chosen as it represents the natural and organic aspects of the brand. Three accent colors were added for social media to add visual interest and variation.
Colors
The new store front is much more vivid and inviting for new customers, with a modern design and bright color scheme
Store front - Before & After
By using different colors for various topics within the brand, it creates a more cohesive and understandable visual identity, making it easier for customers to differentiate between products and services.
Social Media
Working on this project over a short period of time was a challenge, but having more creative freedom was equally daunting. Despite some initial setbacks, I learned that taking the time to iterate on ideas was necessary to achieve a final product that met my own high standards. Pushing through with multiple attempts allowed me to explore new techniques and styles, resulting in a valuable opportunity for personal growth.