Optika Kotnik
Optika Kotnik is a reputable optician who offers a wide range of glasses and frames for every style and need. With their focus on customer satisfaction and quality eyewear, I knew I had to create a design that would reflect their values and commitment to excellence.
From sleek and modern to classic and timeless, our design will showcase the variety and versatility of their collection, and ultimately help them connect with their audience on a deeper level.
Optician & Frame Store
For this optician client, I designed a complete branding package, including a new logo and social media templates. I also branded their cases and storefront and created several eye-catching advertisements to promote their products. The project allowed me to showcase my creativity and attention to detail in developing a consistent and recognizable brand identity that accurately represented the client's business and values.
New logo
Ads - Posters
Branded items
Store window graphics
Social Media Template
Project Summary
Logo Icon
A clean and friendly logo works best for opticians because it helps to convey a sense of trust and professionalism, which is important when it comes to something as personal and valuable as one's vision. Additionally, a clean and minimalist design allows the focus to remain on the frames and lenses, which is the main product being sold by the optician.
The face in the logo is a perfect addition for an optician because it showcases the frames, which is their main product. It also adds a personal touch and friendliness, which can make customers feel more comfortable and at ease.
Why a Face?
For the social media templates, I opted for a clean and minimalist approach to showcase the glasses frames. The template features a simple color scheme with a focus on bold typography and high-quality imagery of the frames. By keeping the design simple and clean, it allows the frames to stand out and be the main focal point of the post. It also creates a cohesive brand image across all their social media platforms.
Social Media
Throughout this project, I learned to trust my instincts and rely on my intuition when making design decisions. I found that by making small tweaks and adjustments, even seemingly insignificant ones, the final design could be transformed in a big way. This allowed me to create a more cohesive and effective brand for the optician client. I also learned to embrace the creative process and enjoy the journey of designing, rather than getting too caught up in the end result.